BCG on Closing the Insurance Protection Gap: Why Neutrinos’ Work with Prudential Matters

Boston Consulting Group's (BCG) latest report, "The Growing Protection Gap in European Insurance - and How to Close It," examines a widening challenge across life and protection insurance: coverage needs are rising faster than traditional distribution and underwriting models can keep up.
BCG’s conclusion is unambiguous. Closing the protection gap will require insurers to accelerate digital transformation in insurance, embed coverage into everyday customer journeys, and reimagine underwriting and distribution using data, automation, and ecosystem partnerships.BCG's Protection Gap Report validates the shift to AI-native, embedded insurance; and places Neutrinos at the center of this transformation. Our partnership with Prudential Financial is cited as a defining example of how next-generation distribution and underwriting models are closing protection gaps at scale, right now.
This is not a theoretical endorsement. It is a validation of what works.

Europe's Protection Gap – and Why North America Sets the Benchmark

BCG highlights that European households are increasingly exposed as public safety nets weaken and demographic pressures rise. The protection gap, the shortfall between coverage needed and coverage held, has expanded by nearly 40% in the past decade, reaching approximately $40 billion in Western Europe.To illustrate how insurers can respond, BCG points to North America, where carriers have moved faster in adopting digital insurance solutions, ecosystem-led distribution, and data-driven decisioning.

These insurers are shifting from fragmented processes to end-to-end, digital-first journeys - spanning quote, bind, servicing, and claims, designed to reduce friction and expand access. AI in insurance, predictive analytics, and automated decisioning are central to this shift, enabling faster outcomes without compromising underwriting discipline.

Raising the Bar for Digital Underwriting

BCG sites SBLI's EasyTrak Digital Term Life, built with Techficient, as a benchmark for what modern digital underwriting can achieve. The product delivers instant-issue coverage by eliminating traditional bottlenecks such as medical exams and attending physician statements.By combining predictive data, AI-driven risk assessment, and automation, EasyTrak demonstrates how underwriting, servicing, and digital claims processing can operate within a seamless, digital-first framework - setting new expectations for customer experience and operational efficiency.

Neutrinos and Prudential: Expanding Access Through Embedded Insurance

Within this broader context, BCG's reference to Neutrinos’ partnership with Prudential Financial’s Simplified Solutions organization is particularly significant.BCG highlights the partnership as an example of how North American insurers are expanding access to life insurance by meeting customers where they already are - within trusted digital environments and partner ecosystems. Neutrinos’ AI-powered, low-code platform enables Prudential to operationalize this model end to end, supporting:

• Automated underwriting insurance
• Intelligent, “first-time-right” case evaluation
• Touchless servicing and omnichannel journeys
• Rapid configuration of products, rules, and eligibility criteria

Rather than linear, manual processes, underwriting becomes an intelligent, orchestrated experience - designed for speed, consistency, and scale while supporting broader goals of inclusion and access.

Embedded Distribution: Insurance in the Flow of Life

BCG emphasizes embedded insurance solutions as a critical lever for closing protection gaps, making coverage available at relevant moments, through brands and platforms customers already trust.The report notes that Neutrinos enables this approach through an AI-native architecture that supports fast integration, orchestration, and iteration, without requiring carriers to rebuild core infrastructure.By combining predictive analytics in insurance, low-code orchestration, and automation, insurers can lower acquisition costs, simplify journeys, and reach mass-market and underserved segments that traditional channels struggle to serve.This is not innovation for innovation’s sake. It is market-ready execution.

Beyond the Mention: What This Recognition Means for Neutrinos

BCG's framing of the protection gap reinforces a broader industry truth: future winners will be insurers and partners that successfully combine distribution reinvention, advanced analytics, and ecosystem collaboration. BCG's decision to feature Neutrinos' work with Prudential in a report analyzing global insurance innovation confirms what we've been building: the future of life insurance distribution. While the report examines multiple markets and players, it highlights our AI-native platform as a live example of how embedded insurance, automated underwriting, and intelligent orchestration are reshaping access to coverage in the world's most advanced insurance market.
For Neutrinos, this recognition serves as third-party validation that our focus on digital underwriting, embedded distribution, automated decisioning, and AI-powered customer journeys aligns with where the industry is heading, not just where it has been.
We’re not just building technology. We’re helping insurers close real protection gaps by making life insurance simpler, faster, and more accessible to the people who need it most.